Brand Muse — your AI creator strategist

Brand Muse is a web application for brand marketers and creator teams. Its purpose is to help you plan creator partnerships, user-generated content (UGC), and owned social in one place, with AI-assisted strategic recommendations and performance reporting.

What you can do in the application

Discover and evaluate creators for partnerships with strategic context
Plan and track UGC, campaigns, and owned social alongside creator channels
Use chat-first AI to get strategic recommendations for creator touchpoints
View performance reporting in your dashboard when you connect supported platforms

YouTube and Google user data

After you sign in to Brand Muse, you may choose to connect your own YouTube channel (for example via Connect YouTube). We only use Google OAuth scopes after that explicit action, and only for the Google account and channel you authorize.

We request youtube.readonly to read your channel profile and video metadata (such as titles and public video information) so we can show your content and baseline performance in the product. We request yt-analytics.readonly to read YouTube Analytics metrics for that same channel (for example watch time and trends) when available, so in-app reporting aligns with what you expect from YouTube Analytics.

We do not request write scopes. We do not upload, edit, or delete YouTube content on your behalf. We do not access channels or Google accounts you have not authorized. We use this data only for your in-app analytics, reporting, and strategic recommendations. We do not sell YouTube or Google user data, use it to build advertising profiles for third parties, or share it with other Brand Muse users.

For retention, deletion, and other privacy practices, see our Privacy Policy. You can disconnect integrations in settings and request deletion of stored data as described there.